Hibiscus sabdariffa, also called roselle or bissap in West Africa, is a flowering plant whose deep red petals are used to make teas, tonics, and skincare infusions. It’s cherished across Africa for its refreshing taste and healing properties.

 Nutritional Profile

Hibiscus is packed with:

• Anthocyanins – powerful antioxidants that fight free radicals and promote skin glow

• Vitamin C – boosts immunity and collagen production

• Polyphenols – support heart health and reduce inflammation

• Natural acids – help with digestion and detoxification

These compounds make hibiscus a beauty booster from the inside out, while also supporting cardiovascular wellness.

 Blood Pressure Benefits

Clinical studies show that hibiscus tea can lower systolic and diastolic blood pressure in people with mild hypertension. It works by relaxing blood vessels and improving circulation. The effect is gentle but noticeable—especially when consumed regularly.

A 2021 study published in Journal of Hypertension found that drinking hibiscus tea twice daily for 4 weeks reduced blood pressure by up to 7.6 mmHg.

 Cultural Significance

In Senegal, hibiscus is brewed into bissap, a tangy, ruby-red drink served chilled at gatherings. In Egypt, it’s called karkadeh and used in wedding rituals. Across Africa, hibiscus is a symbol of celebration, healing, and feminine energy.

 Beauty Rituals

Hibiscus is known as the “Botox plant” in natural skincare circles. Its acids gently exfoliate, while antioxidants protect and rejuvenate skin. Belleer’s DIY skincare recipes include:

• Hibiscus face masks for brightening

• Hair rinses to strengthen and add shine

• Body scrubs with hibiscus and moringa for smooth skin

 Belleer’s Ethical Sourcing

Belleer works with Senegalese women’s cooperatives who handpick hibiscus petals during peak bloom. Our Canadian lab ensures quality and safety, while our inclusive hiring model supports neurodiverse workers in packaging and logistics.

 How to Use Hibiscus Daily

• Brew 1 tsp of dried petals in hot water for 5–10 minutes

• Sweeten with honey or blend with mint for a refreshing twist

• Add to smoothies or iced teas for a tangy kick

• Use in face masks with yogurt or aloe vera

 Why It Matters

Hibiscus is more than a pretty flower—it’s a functional superfood that connects beauty, wellness, and cultural heritage. By choosing Belleer’s hibiscus products, you support sustainable farming, inclusive employment, and holistic health.